Hyundai Spring Tire Event
Agency: Epsilon  |  Art Direction
Collaborators: Jeff Peters, Robert Rosu


Hyundai Spring Tire Event is a national event that occurs annually. The design team was tasked to develop a series of  emails, direct mail, and social content that would allow participating dealerships to promote the program. We developed a streamlined look across deliverables using playful, illustrative elements and motion for digital engagement.