playMGM
Custom Lettering
Art Direction by Sapient Razorfish
Custom Lettering
Art Direction by Sapient Razorfish
MGM is luxury entertainment brand that recently launched a new online casino out of New Jersey, making them the one of the first few to enter the state’s online gambling industry.
In collaboration with Sapient art direction, I was brought on to create lettering campaigning out-of-home advertising for their new online gambling site. With the objective of drumming up “Jersey Pride”, I was asked to explore the brush lettering style while achieving the “Old American” look with a hint of old Las Vegas glamor.
In collaboration with Sapient art direction, I was brought on to create lettering campaigning out-of-home advertising for their new online gambling site. With the objective of drumming up “Jersey Pride”, I was asked to explore the brush lettering style while achieving the “Old American” look with a hint of old Las Vegas glamor.
